(STM Journals), #21. Food assistance recipients spend about 10 percent of their food budget on sugary drinks, while the rest of the population spends about 7 percent. Coca-Cola has seen success with its personalization branding, while others have looked toward health-conscious branding, limited-edition flavors, and the development of energy drinks. According to a 2016 report from the U.S. Department of Agriculture, sweetened beverages, including soda, are among the most commonly purchased items by recipients of the Supplemental Nutrition Assistance Program — or SNAP.

(Market Watch), Despite having its humble beginnings in Japan in the 1960s, the energy drinks segment only came to prominence in 1997, via the Austrian company Red Bull GmbH.

15% of consumers in the United States say that they do not consider themselves a soda consumer. (Euromonitor International), According to a CDC report, drinkers between the ages of 15 and 23 who mix energy drinks with alcohol are 4 times more probable with intensified drinking spree (consume six or more drinks per binge episode) than drinkers who don’t mix energy drinks with alcohol. Vitamin Water was purchased for $4.1 billion, Bai was purchased for $1.75 billion, and a 17% stake in Monster was purchased for $2.15 billion by the top 3 brands in the soda industry. If you peer into Americans' grocery carts, you're unlikely to see a mix of foods and beverages that make for an ideal diet. 1 in 10 of these visits ended in hospitalization in 2011. There's growing evidence that obesity and poor nutrition are the epidemics of our day.

(STM Journals), #18.

Commencing with Lipovitan D made by a company called Taisho, the drink which contains vitamins and extra caffeine, was advertised as a therapeutic drink. This will need to be accomplished through a combination education and public relations.

Adding new flavors to the Diet Coke brand, such as blood orange and mango, helped organic sales growth rebound by 5% in Q1 2018, with soda volume jumping by 4% in the quarter over figures from 2017. (Fortune), #7.

", 13 Hybrid Virtualization Advantages and Disadvantages, 33 Oilfield Services Industry Statistics and Trends, 101 Motivation Affirmations to Keep You Focused, The 4 Personalities Explained: Type A vs Type B vs Type C vs Type D, Eysenck Personality Types Explained: Extraversion vs Neuroticism vs Psychoticism, 125 Positive Affirmations for Success and Prosperity, Four Temperaments Explained: Sanguine vs Choleric vs Melancholic vs Phlegmatic Personality Types, 125 Powerful Morning Affirmations to Start Your Day, Explaining the 4 Color Personality Test: Blue vs Green vs Gold vs Orange, 200 Motivational Words of Encouragement for a Friend [Affirmations & Quotes], The 6 Female Personalities: Alpha vs Beta vs Gamma vs Omega vs Delta vs Sigma, 100 Inspiring Words of Encouragement for My Son [Affirmations & Quotes]. Between 2004-2012, children in the United States consumed 79 fewer calories per day from sugar-sweetened beverages, which represents a 4% decline in the total number of calories overall. When the food stamp program was initiated back in the 1960s, some Americans did not get enough calories. (Dubois, Griffith, and O’Connell), #29. The paper explains why the challenge of changing the SNAP program is so daunting. About half of all soda revenues are generated in the United States each year. (Allied Market Research), Regular energy drinks volume sales remained at 124.6 million liters. There are roadblocks to change, as spelled out by Paarlberg and his collaborators in the Society paper earlier this year.

It’s common to see ingredients like Vitamin B, ginseng, and Taurine included in these beverages.

One idea comes from researchers at the Friedman School of Nutrition Science and Policy at Tufts University and the Harvard T.H.

This exciting segment of the beverage industry is seeing sales increase thanks to a growing base of people consuming these products for more energy and the popularity of the product paired with alcoholic beverages. (Business Insider), The global energy drinks market is classified into Product Type (drinks, mixers, and shots); Distribution Channel (food services, hypermarkets /supermarkets, specialist stores, online retail, others) and by Geography. In a recent opinion piece, former USDA secretaries who served in the Clinton, Bush and Obama administrations respectively call for more focus on nutrition in the SNAP program.

By sharing these stories, I want to help others get started. In the United States, the average consumer is presented with an average of 10,000 marketing messages per day, which is why soda producers that produce memorable advertising tend to produce the best results.

(Beverage Industry), It’s all about the big 3 in the global energy drinks market. But have we reached peak consumption for this segment? Nearly three-fourths said they felt that vegetables and fruits had become more affordable, thanks to the incentives. About two-thirds of the participants reported buying larger amounts and a greater variety of fruits and vegetables. In spite of business challenges like increased competition and changing consumer preferences, the energy drink industry is expected to grow significantly in the next 5 years to over $80 billion in annual sales by 2025. (AJPM), 81% of U.S. consumers recognize that energy drink companies must include in their packaging the recommended daily consumption limits on energy drinks/shots.

According to Euromonitor International, the energy drink segment achieved $12.3 billion in sales from 2013 to 2018, which is 28.3% per year growth with a CAGR of 5.1%. These names include Coca-Cola, Goldwin Healthcare, PepsiCo, GSK, Power Horse, Heinz, NourishCo., and Taisho Pharmaceutical Co Ltd. (Market Watch), For 52 weeks ending on June 16, it soared above dollar sales of $11.7 billion, that’s an 11.3% increase in the same period last year according to Chicago-based Information Resources Inc. (IRI).

From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 31 Soda Industry Statistics, Trends & Analysis, 16 Craft Soda Industry Statistics, Trends & Analysis, 24 Curacao Industry Statistics, Trends & Analysis, 21 Juice Bar Industry Statistics and Trends, 30 Water Bottle Industry Statistics, Trends & Analysis, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. (The New York Times), #16. "But the obesity rate has soared, reaching 39.8 percent in 2015-16.". Tell us about them here.
(STM Journals), #20. Back in 2009, the consumption amount was 9.9 million metric tons.

48% of consumers say that they are drinking flavored water products in an effort to replace high-sugar drinks like soda to reduce calorie intake. (Science Daily), Despite an increase in demand, the current indication that these energy drinks’ performance, efficacy, and safety are usually contradictory and irregular. There are some other real-world examples of how financial incentives can help shift grocery purchases among the population at large — not just SNAP recipients. (Allied Market Research), The non-alcoholic energy drink segment accounted for nearly 53.63 percent of the energy drink market share in 2018 based on type. Our collective sweet tooth — which was shaped by evolutionary forces — extends far beyond SNAP households. This trend has already started to happen. The researchers estimate that over the course of a few decades, this approach could lead to billions of dollars in health care savings and help prevent hundreds of thousands of cardiovascular events, such as heart attacks. (Natural Products Insider), Introduced in 1997 in the U.S. market, the caffeine content of energy drinks ranges from 50mg to 500mg per serving versus an eight-ounce cup of coffee which only has 95mg. "There has never been a more important time to refocus the farm bill on nutrition. 20% say that they have a soda more than 4 times per week.

Have the best times come and gone? In general, non-SNAP households spend almost as much on sweetened drinks — about 7 percent of food purchases, according to the USDA report.
(Natural Products Insider), The energy drinks market size was $53.01 billion in 2018 and is anticipated to hit $86.01 billion in 2026, registering a CAGR of 7.20 percent from 2019 to 2026 according to the latest report published by Allied Market Research. (Food Dive), #26. Since 2007, when all soda sales have dropped by 13%, Dr. Pepper Snapple has posted an increase of 3% within the same space. In the United States, sales of soft drinks have been somewhat steady, with total revenues of $45 billion. (AJPM) "People could still buy less healthy foods, but they'd get 30 percent less for their dollars," explains Dariush Mozaffarian, dean of the Friedman School. (Natural Products Insider), From 2003 to 2016, the per capita consumption of energy drinks rose significantly for young adults, from 1.1 to 9.7 calories. North America, the most valuable market in terms of revenues, with actually fourth in total volume, with 90.5 billion liters sold. And they reported higher consumption of dark leafy greens, as well as nutrition-packed orange and red vegetables such as carrots and tomatoes. "Among many reasons, one surprising answer is the joining of pro-poor liberal conviction and corporate lobby power, supported by institutional inertia," they wrote. (Fortune), #2.


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