When it comes to the strategy side, you can research, collect, and save hashtags for your post caption, and see how you’re growing through Later’s Analytics. Watch our free video from digital strategist and designer Quinn Tempest  to learn how your small business can make a big impact on Instagram: If you’re looking to grow your small business and boost your sales, Instagram is a platform that can really help you leverage your selling potential. In the case of @vitruvi, their core brand statement in their profile bio completely reflects their vision across every image in their grid. Later is the #1 Instagram marketing platform to help you plan your feed, schedule posts, optimize your analytics, and more! All you need to do is make sure you keep a balance between your strategic planning and your creativity. Small's Bar is a venue like no other in the local area, showcasing some of the best produce from the south west region. You can also take a look at your competitor’s posts or use Later’s Hashtag Suggestion tool. There’s a reason why we’re starting with the Instagram strategy side of things — it’s often the part that gets left behind and forgotten about! If you’re a B2C business, you could lead a promotion on Instagram and drive people to visit your website and shop with a promo code. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! One of the biggest challenges a small business can face on Instagram is reaching the right audience for their brand. these babies will keep your skin glowing from the inside out ‍♀️, A post shared by Pink House (@pinkhouseorganics) on Jul 11, 2018 at 3:35pm PDT. 5,475 Followers, 3,490 Following, 1,129 Posts - See Instagram photos and videos from Small Bar (@smallbarsydney) Learn more about the feature here! Using a generic hashtag like this means you run the risk of your post getting lost in all that noise. Both are great places to find inspiration and discover new hashtags you might not have known before. Think about the art of your Instagram feed as the visual strategy for your content marketing — it should still speak to your audience, draw them into your brand, and immediately let your viewers know everything you stand for. This is a great place to find new hashtags for your posts. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. If we take a looks at some examples of businesses on Instagram, you’ll see how important is to find the time to plan, and think about the creative side of your Instagram feed. And one of the easiest ways to plan for the future is with a platform like Later. This hashtag has nearly 40 million posts under it, and it’s updated every couple of seconds so the results are too broad and the market is way too saturated. But striking that balance between art and strategy is often difficult, especially if you’re just starting out in Instagram marketing. If you want to find and save hashtags into “sets”, Later’s Instagram Hashtag Tools can help you find the best hashtags, organize them by category, and insert up to 30 hashtags into one post at the click of a button. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Easily schedule photos, videos & carousel posts with a few clicks. You could post about women in business and entrepreneurship, or write blog posts about marketing and branding, or empowering females in the workplace. This is Instagram’s way of telling you what other hashtags are popular or related to your topic. Another handy website for hashtag research is Displaypurposes.com. And, you can’t have a strategy that doesn’t align with your brand’s overall image, aesthetic, and business goal. Alternative Black Friday campaigns are a great way to set your brand apart on social... Instagram has announced yet another way to shop on the app: IGTV Shopping! If you’re looking to build a complete hashtag strategy, you can check out Later’s Instagram Hashtag Strategy Guide. If you’re feeling ready to get your strategy in place, here’s a quick action plan for your Instagram profile. In a nutshell, when it comes to hashtags, don’t be generic or choose hashtags that are too broad. A niche hashtag could be #womenpreneur, which is more specific to a female entrepreneur and more likely to reach your target audience. Quinn is a frequent speaker at conferences across the country, and you can follow her on Instagram at @quinntempest. Add Your Link in Bio & Drive Traffic from Instagram. If you want to take a closer look at how to build that balance between “art” and “strategy,” you can download Quinn’s free Instagram checklist here, it’s a free guide to help you build your Instagram feed with tools, tips, and more tailored advice for small businesses on Instagram! Once you’ve found the right hashtags that put your posts in front of your target audience, it’s important to start guiding them away from Instagram and onto your website or online store. All of these topics should help you create topic buckets that will influence what kind of hashtags you want to use for each individual post. If one day Instagram isn’t around (heaven forbid! 5 of the Best Alternative Black Friday Campaigns, Social Shopping: How Instagram is Changing the Way We Shop. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. People who could turn into followers.. or even better — customers! So it’s important to always look for opportunities to move people off the Instagram platform and onto your own channels like your branded website or online store. Follow their account to see all their photos and videos. Going back to our example of a business targeting female entrepreneurs, you might think that using the  #entrepreneur hashtag is a good strategy. However, while it ’s fairly easy to produce beautiful photos and a curated feed on Instagram, many small businesses forget a key ingredient: strategizing their posts to sell. It needs to be both creatively presented and strategically planned if you want to build a strong relationship with your audience.

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