Now, that’s great copywriting. Starting with a question draws readers in, making the description personal. Why it works: reddit not only includes its company mantra – the best of the internet – in its description, but also provides a clear explanation of what it provides, along with the word “you” at the end for an added personal touch. It goes on to explain exactly how Lonely Planet helps travelers, all within the 160 character count. Why it works: Brief and straight to the point, this meta description clearly explains the value of the Travel Yosemite site and what visitors can expect when they click the link. Not all pages need this. Follow our Free Training. But as Sullivan pointed out, the search giant doesn’t want people to focus on character count – they want site owners to focus on delivering what works for visitors. Should I use "meta tag" or "metatag" in my writing? Today, the most important meta tags for web developers are those for Content-Type and Description. In 15.4% of cases, Google used the original meta description tag but added some text. So as long as your content is useful for users and contains information that matches search queries, your pages will rank well in search. I mean, who wouldn’t want to click through to find out more? It is recommended that the robots.txt file be used instead of meta tags to direct web robots. Without a doubt a good website has to provide good information. It really depends on what the user has entered in search. That way, it doesn't have to be specified in every web page. The first sentence clearly explains the page’s value while the rest of the description provides a call-to-action for LinkedIn. The sections below list and describe the different types of meta tags. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag: Tip: If you are browsing this page with a phone or a tablet, you can click on the two links below to see the difference. Basically, Google may choose to overrule the meta descriptions in the HTML of your web pages if they don’t adequately answer a user’s query, instead, using a snippet from your page that provides a better match for the query. The description length should be between 150 and 160 characters. Looking for some free blog sites to help you start sharing your writing with the world? I’m going to toot my own horn and say this description is friendly – perfectly matching Typenest’s brand values – but also compelling. These HTML examples are made to help you understand HTML. Using this tag ensures that the latest information is displayed to the visitor. Meta tags have to be placed in the so called HEAD part in the source of the website. For example, at the beginning of your page. And agree with @rustybrick — don't go expanding your meta description tags. Keep up with our always upcoming product features and technologies. In addition to performance, ... Want to install XAMPP and WordPress – aka. Lets the Internet browser know it should not cache the page. But meta descriptions are still important for two reasons: When Google increased the length of search descriptions to 320 characters back in December 2017, SEOs got a little too excited and started re-writing meta descriptions for their sites. You’ll also learn why your site’s meta descriptions are so important, as well as the best length for your meta descriptions (, The fact is, Google has never explicitly stated how long meta descriptions should be, even when they’ve made sweeping changes to search pages.

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