One case in particular is vouched for and supposedly designed by the likes of the dainty, blonde actress (and apparently entrepreneur) Gwyneth Paltrow. Gifts $50 and Under for Your Fashion-Obsessed Friends, 29 Celeb Moms Share Their Parenting Must-Haves, You Can Shop These Celebrity-Owned Companies, 50 Celebrity Fashion Looks You Can Shop for Less, 13 Ways to Celebrate Your Love for Prince, The Hottest Celebrity the Year You Were Born. Then there is Reese Witherspoon's Draper James, a “Southern charm-inspired” fashion and accessories line. VIDEO: The Five Biggest Haircut Trends of 2020. What was expected to be a limited-edition offer is still available for purchase, and we'd highly recommend gifting this collaboration for your glowing girl. These individuals have been using their ‘brand’ to promote various products and services for years now, which in turn, has helped numerous companies build brand awareness and generate better sales through these endorsements. Each of the three full-size powders caters to a range of skin tones; we particularly love Starlight's pinky-violet hue that looks absolutely flawless when applied wet or dry. Realizing no such product existed, he and pal Rande Gerber did what every innovator does when they have a problem the market can’t solve: They introduced a solution to the market. By Julia Horniacek. The beginning of the new year comes with the irresistible urge to start over fresh, which means it's a great time to get a haircut.

B2B PAYMENTS 2021 – WHAT WILL YOU CHANGE? One of Julia Roberts's favorite things is the body-boosting spray from her longtime stylist Serge Normant's haircare line.
"It's a hard-core product for blondes that I use when my hair needs some TLC," Ora said of Olaplex, one of the few beauty products she told us she swears by. It's gentle enough for everyday use, but still effective at keeping hair smooth, protected, and tangle-free. “Ultimately, the success of these brands lies in selling the lifestyle of a star. These celeb collaborations are highly coveted. In any category, from leggings to tequila to face cream, there is almost certainly someone famous who is driving massive, top-line sales for that brand. Not only does she find no shame in discussing her struggles and human flaws, she strives to aide other women in similar situations, including the trials and tribulations of monstrous breakouts and damaged skin. Click through to see the best naked dresses of all time. Get the inside scoop on all your favorite celebrities with our FREE daily newsletter, InStyle Celebrity. Breaking news, relationship updates, hairstyle inspo, fashion trends, and more direct to your inbox! Michael Strahan knows a thing or two about activewear, given his past career as an NFL star. But the modern era of celebrity brands dates back to 1991, with Elizabeth Taylor’s release of her first perfume line, White Diamonds. The pair used their celebrity to push a multitude of products, including a board game, a Mary-Kate and Ashley magazine, and a whole bunch of CDs your little sister made you listen to. In these cases, the parent brands tout the heavy involvement of a celebrity backer – but the reality is usually quite different.

Naked dresses are perhaps the most impressive of all red carpet feats. The crisp coloring of the shoe makes it look clean, able to be paired with jogging pants or jeans. Not only are we applauding his clothing line with JCPenney; we are thanking him for upgrading our guy's workout wardrobe. If you buy something from the links on this page, we may earn a commission. 8 of the Most Beautiful Protective Styles to Try This Summer, What Is a Capsule Wardrobe? These products tend to have a somewhat longer shelf life, because the celebrity in question often has more than their name and likeness associated with them: They also have some of their own funds in the game. Talk about sweet feet. Penelope Cruz: Bumble and bumble Dryspun Thickening Spray, Madonna: Rodin Olio Lusso Luxury Hair Oil, Cindy Crawford: Lush Jasmine And Henna Fluff-Ease Hair Treatment, Julia Roberts: Serge Normant Dream Big Instant Volumizing Spray, Camila Mendes: John Frieda's Frizz Ease Extra Strength Serum. Celebrities getting paid to endorse every and all products, from skin care to weight-loss supplements, is a strategic (genius) move for marketers and brand names looking to make a profit. If he's an athlete, he'll appreciate the charged cushioning and herringbone traction, gripping his foot to stabilize balance, and enhance his speed. Sign up for the PYMNTS.com Newsletter to get updates on top stories and viral hits. Get ready to screenshot every last one. Celebrity-backed brands are nothing new.

this link is to an external site that may or may not meet accessibility guidelines. But it does come with a risk, just like any other celebrity endorsement.

That's why, when a celebrity like Taraji P. Henson or Jennifer Aniston shares a hair product tip with us, we take it very, very seriously. It’s a fantasy – and once a fantasy is ruined, disappointment follows,” one industry insider explained.

Some celebrities are iconic enough that their brands don’t really fade, because they are never less famous: Liz Taylor’s perfume is still a big seller, eight years after her death. Our personal favorite? Upgrade your lingerie drawer with these top-rated body shapers. The UA Curry 3 in Grey Matter. He'll thank you for its comfort, and you'll be thankful for its style. Because, let’s face it, many celebrities are also flashes in the pan – very popular for a short time, but ultimately pushed aside for the next new thing in a few years. Cindy Crawford likes using this lightweight conditioner during her workouts. PYMNTS TV LIVE OCTOBER SERIES: B2B PAYMENTS 2021 – WHAT WILL YOU CHANGE? Star power creates awareness and sways people into purchasing long before it was called influencer marketing. During an interview about her skincare line, Madonna let us in on her haircare routine, too. This one holds waves without the crunchy finish of a lot of other texture mists. Given that, and the fact that cotton leotards had not exactly been a common piece of workout wear before Queen Bey’s approval, it seems reasonable to assume she was the moon that moved those retail tidal forces. As Murray pointed out, the basics of branding is licensing a name, and that is only as valuable as long as the name is famous. Taraji P. Henson's top five favorite beauty products include Aveda's Shampure Shampoo. MSX Active Lifestyle Apparel Fleece Bomber Jacket, $65 BUY NOW. All Rights Reserved. Kendall Jenner for Pepsi.

Illuminate by Ashley Tisdale Body Bronzer, $14 BUY NOW.

And even when they are there from the start, the involvement might involve a few high-level observations about color palettes, styles or scents early on in the process  before the actual work of construction and design is handed off to AI, human experts and focus groups.

RELATED: The 10 Hairstyles You'll See Everywhere This Winter Wouldn't we all love to look as amazing as Kate Hudson?
Not everyone is so involved, but celebrity founders tend to have more day-to-day participation, particularly in marketing, and a good deal more input on creative direction.

The thing is, celebrities have a pretty firm handle on what it takes to get the look they want — it's essentially part of their job. Next up for the collection comes a line of Body Bronzer; a sunless tan courtesy of the celebrity's tinted lotion that's scented with pink grapefruit and easily applied and washed away. 10 Tips to Help You De-Clutter Your Closet, "Maskne" Is a Thing — Here's How to Fight Face Mask Breakouts, How to Find the Best Color to Wear For Your Skin Tone, 13 Steps You Can Take to Stop Stubborn Cystic Acne, According to Experts, The 5 Haircut Trends That Will Dominate 2020, The 11 Best Shapewear Pieces to Shop, According to Thousands of Customer Reviews, Of Course Kamala Harris Is Ready to Be President. As it turns out, it has a lot to do with the celebrities themselves – and what exactly one means when they say they are “backing a brand.”. There are now only nine ways to smell like the singer. Kathleenlights Highlighter Palette, $39 BUY NOW. Postings on this site may have errors and inaccurate information, however the information is carefully selected. If your girlfriend, BFF, sister, mother, etc.

When a star hits his or her peak of fame, their associated brands usually also hit their peak, sales-wise. Why trust us? The simple stuff is built mostly around admiration: Celebrities embody a way of life that people want to participate in. Long before the days of beauty influencers and blogs, celebrities were one of our main sources of product recommendations.

Plus, you get the great smell of the ocean.”. And they reportedly taste-tested every batch before sending it out.

From cover girl to fashion designer, the supermodel launched a second collection this season, and it's her patchwork crop top that's breathing new life into our blooming spring wardrobe. The "Divorce" actress (sorry, SATC fans, Carrie and Big are no longer the front runners here) has gone from shoes to scents, and her latest is personal, provocative, and godly aromatic. You can even personalize it for an extra $40! Celebrity shoe endorsements are typically the stuff of sports. The only difference now is the influencer marketing field is … As seen on Kerry Washington, 2020's bob has textured, softer edges, and looks amazing whether you part it down the middle or off to the side. Why do so many of these brands end up being flashes in the pan? Although there was a time in this country when one could buy 17 different Christina Aguilera-themed scents, that historical epoch has sadly passed. Take Naomi Campbell's appearance in Valentino's couture show during the spring/summer 2019 presentation.

Jennifer Lopez, above, bared her famous curves in a custom Atelier Versace illusion gown. While they may not always make the best-dressed list, they do require a certain breed of celebrity to pull off. That, my friends, is dedication. This skincare set features four travel-size brand essentials: moisturizer, face oil, night cream, and an instant facial treatment. Both iterations sold out almost instantly, and Malone and Crocs announced in May 2019 another round of collaboration.

Demi Lovato is one of the most open, selfless celebrities people on the planet. Charlotte Olympia's collaboration with America's plastic sweetheart introduces a line of accessories to make our world a bit more doll-like. It's lightweight for warm-weather wear and an essential for pre-, post-, or mid-workout. We're bringing you a list of celeb-picked products that are worth getting and gifting this year. These celeb collaborations are highly coveted. According to psychologist Peter Noel Murray, the reasons consumers look to celebrity brands are both very simple and really complicated. This Ivy Park army green parka was designed oversized with zipper detailing. "The lemon brings out your highlights. This decade's first big hair trends include looks at every length that can be tailored to your hair texture and personal style.


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