Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. A small pinot noir vineyard is located in Central Otago. NJ: Morristown . I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. It was horrific. Standard delivery 1-2 weeks More shipping info Shipping info. The countrys wine regions, tiny in comparison to others around the world, are making huge strides in Sauvignon Blanc, Pinot Noir, and more. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. But should things go badly, it smears the brand.. I had some time doing nothing, but it was too early to retire because you had no one to play with.. Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. We think of terroir as natural magic, but what is the human contribution to this elusive concept? Whoops! Kim Crawford Lemon Iced Tea Wine Spritz 4pk-355ml Be the first to review. 2007 - 2023 - Wine Industry Network LLC. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. People are looking for provenance in brands. No. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Beckstoffer To Kalon and the Mystery Bottle. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . Hopefully, Ill be good enough one day.. The French, the Italians have been making wine like this forever. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. 2022 Kim Crawford Wines. Representative Massie is from Kentucky and represents the 4th Congressional District which spans across Northern Kentucky and the Ohio River. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. They want to know where its grown, how its grown, what has gone into it. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). But the Crawfords were biding their time. Not because wine company sales were rare in New Zealand after all, Wither Hills had gone to Lion Nathan, and Montana to Allied Domecq (now part of Pernod Ricard) but because millions had been paid purely for the name, with no physical assets such as a vineyard or buildings. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. About Kim Crawford Wines. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. He and his wife, Erica. Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. Think youre savvy about the Savvy B brand American wine lovers cant get enough of? "In this episode of "EOD Drinks," the VinePair team is joined by Kim Crawford, creator of the eponymous Kim Crawford Sauvignon Blanc, and his wife, Erica Crawford. Since taking over Kim Crawford Wines in 2006, New York-based Constellation Brands has built the label into a powerhouse, especially in the U.S. Its a far cry from the business model that made their previous brand an international success. Its been challenging, even with their experience and capital. A ton has changed in the long time since Kim Crawford was established. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. But here, you say, What on earth is that?. The following year, Vincor was acquired by Constellation Brands, the current owner of the Kim Crawford label. Kim Crawford Rose 4pk-250ml Cans. To learn more visit www.responsibility.org. That was the simple business plan for Kim Crawford Wines. CELLAR: Two years with confidence. Another shock: While the brand is generally promoted to a metropolitan crowd, Crawford considers himself a guy from the farm.. A lot has changed in the 24 years since Kim Crawford was founded. Ask a Beer Pro: What Makes Hazy IPAs Hazy? To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. Its good to break even and to be a base for the brand, says Erica. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. Does that matter? Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). - No other region in the world can match Marlborough, the northeastern corner of New Zealands South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes. - George M. Taber, noted American wine critic. It was my baptism of fire.. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. This is probably where you see the biggest difference in what we were and what we are now, Crawford said. How much does it cost to get married at the courthouse in Kentucky? Choosing a selection results in a full page refresh. Less than five years later, their aromatic wines were winning awards and popping up in stores across the United States. We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. [ii] Nielsen CGA, L52 weeks ending10/7/2018 Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? Who said we will not go quietly in the night? Real-Time Video Ad Creative Assessment. Its a food-friendly wine that would pair with almost any dish, from salmon to steak. "She understands the game and gets on with it. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. Kim Crawford Introduces New Make It Amazing Marketing Campaign, Kale Consulting Announces Assistant Winemaker, Wine Industry Tastemaker Kerrin Laz Announces Fourth AnnualInspire Napa Valley, Prowein 2023 to Feature Urban Gastronomy Lounge, Heather Perkin Promoted to Head Winemaker, Real Sangria Introduces Canned Wine and New Campaign #Getrel for Easy-Drinking This Summer, Kim Crawford Wines Partners with US Open Tennis, Financial Administrative Assistant at Recruiting Associates Network (Santa Rosa, CA, USA), Purchasing Agent / Warehouse Manager at TCW Equipment (Santa Rosa, CA, USA), Assistant Winemaker at Small Vines Wines (Sebastopol, CA, USA), Vinoshipper DTC Report: Cider Increases Market Share, VP, Director of Integrated Production: Kelly Durham, VP, Group Account Director: Jennifer Gerwen. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . Can you Mix Red and White Wine? Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. And the Crawfords did not tinker with the wine for the U.S. market. Its nothing new. What makes the Loveblock pinot gris special? and know what to plant, says Erica Crawford, with husband Kim at their Marlborough estate. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. And What Does it Taste Like? While things are going well, its sweet sailing. Best 50 Wines Announced at Worlds Biggest Wine Awards. It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. "People were skeptical about Kim and the brand carried his name. It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. Please enjoy our wines responsibly. It may be that I am too cautious, says Erica. Did Joan Crawford audition for Gone with the Wind? Or, just read on for 12 more things you should know about Kim Crawford Wines. Won't he be sorry that he can't name it Crawford? About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo Since its launch in 1996, the label has gained critical acclaim around the globe. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. Their 23-year-old son, Rory, is an aspiring winemaker who, they insisted, must ply his trade outside the family business until he is 30; daughter Pia, 22, recently graduated from university with a science degree. Land in smaller and cooler Awatere Valley is cheaper. It is truly a cool climate. Kim Crawford Wines, the No. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. In any case. Its not better-quality wine, but about how you manage the land. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. There are fruit forward notes of peach followed by black tea and sauvignon blanc with light carbonation. Following broadcast, digital marketing and social media ads began rolling out across Facebook and Instagram on June 24, 2019 through February 2020. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Think again. Find it at Costco, Trader Joes, or on Vivino. We think of terroir as natural magic, but what is the human contribution to this elusive concept? 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