Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Open only to juniors and seniors. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Presentations by faculty, visiting researchers, and advanced students. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. endobj %PDF-1.7 132 0 obj <> endobj Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Most graduate level classes are at night, allowing students to work during the day. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . 3 0 obj Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) 1 0 obj Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Prerequisite: BUAD 307 or MKT 385x. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Please enable Javascript for full functionality. Fall 2022 TERM 20223. *gBAt@eYq@'"%9*D$ !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . 1 0 obj The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. At least two years of full-time work experience is preferred. Contact: We would love to tell you more about all things that SAC does. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Students are required to take 30 units to graduate. HSKo@Wq] D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. If you're curious about how data informs . MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Exploration of alternative branding strategies and marketing tools for brand development. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. The Columbia Advantage 01 Academics An introduction to the changing world of a connected consumer. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Mar 2016 - Apr 20171 year 2 months. dNdn. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. hmo8?nb% MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Provides experience in a student managed product team. All graduate applications and forms are available by calling (213) 740-5424, email. hbbd``b` BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. GMAT or GRE scores are required. 4 0 obj Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Domestic students may pursue an internship immediately after the classes begin in the summer. hbbd```b``^"k@$ endobj The Master of Science in Marketing Program begins in late May each year. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Log in to web registration. Graded CR/NC. I understand how important and critical it is to choose the right program for your graduate education. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. 0 Develop and estimate various state-of-the-art models of consumer choice and firm decisions. 735 0 obj <>stream 3 0 obj A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. For previous semesters, check the Schedule of Classes archive. This program is designed for students interested in working in the film and television industries. Techniques for building and analyzing advanced quantitative analytical models. Learning Objectives Upon successful completion of this course, students will be able to: 1. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. endstream endobj 137 0 obj <>stream USC Schedule of Classes Summer 2023. classes begin 5/17. #S84u>I^j:&EnC#q!. %PDF-1.5 Research leading to the master's degree. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. endobj i"c rtwtwXpLQ_d The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. N31a\nZ{ U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. %%EOF Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Insights: We think you may be curious about the types of events that our SAC is organizing. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Proposal, field research, analyses and oral and written presentations. Open only to sophomores, juniors and seniors. Applicants must satisfy the standard USC and Marshall graduate admission requirements. University Catalog % kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Your session has ended. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. % This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. A Personalized and Global-Focused Curriculum. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Prerequisite: BUAD-307 or MKT-385x. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU * endstream endobj 138 0 obj <>stream Students may pursue an internship while pursuing the MS in Marketing degree. 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