An authentic, well-defined employer brand is essential to recruiting and retaining quality talent in any market, whether booming or receding. This research helps in understanding employees in a better way. Furthermore, employer branding involves advocating values a company creates as an employer. And in the midst of today’s COVID-19-induced furloughs, layoffs, and cutbacks, employer branding is quickly becoming more important than ever before. And companies that can attract more talent can also hire that talent faster.

An employer brand …

These values are advocated both within and outside the firm. Look no further than your own workforce in order to help you become a trusted employer. With internet permeating into every corner of the smartphone wielding globally connected workforce, there is an instant access to information regarding a company, or a business. Action plan: A Glassdoor Free Employer Profile is table stakes; job seekers today expect to have an unfiltered, authentic look at what it's like to work at your company before they even consider signing on.

Employer Branding: The Benefits and Opportunities for Your Business Jessica Tabinor Oct 05, 2018 Employer Hub In the past companies have dismissed employer branding as not a business critical task, believing that demonstrable ROI is unattainable.

You can use certain techniques to undertake such a research. These candidates, when hired are also more likely to engage with the business and feel more satisfied with the work they are doing.

The benefits of employer branding are all closely linked, and they all play a crucial role in finding, attracting and retaining top talent. Top 7 HR Questions, Answered: How to transition back to work…, Top 8 HR Questions today: Coronavirus, workforce diversity, and what’s forever…, The ultimate stress test: How to use your employer brand under…, Top 5 Employer Scenarios and Strategies to Navigate the Coronavirus Crisis, Sharita Hanley Pivots to Her Dream Career as a Writer Amid…, How to promote your DEI initiatives through social media to drive…, How to Face the Top 7 HR Challenges in the Healthcare….

It includes everything that the employee gets from the employer.

Thus, the major area where costs can be reduced is the recruitment. The quality of service rendered by a brand depends upon the overall experience it creates for its customers. You can even outsource this and other brand work to an agency. Beyond the prestige and notoriety or the high salaries, these companies have built their employer brand by word of mouth. Organization with same values as candidate.

Not convinced? Employee Attraction is one of the key benefits of employer branding, Employee Satisfaction is another benefit of employer branding, Employee Retention is why employer branding is important, Improved organizational performance is one of the benefits of employer branding.

The reasons why companies focus on building strong employer brands are not only restricted to lowering costs and increasing customer satisfaction.

For example, if one of the values you promised was continuous growth and development of employees, then make sure that you provide ample opportunities to your employees to improve their skills. Your email address will not be published.

One of the main benefits of having a strong employer brand is that you’ll have a …

Companies like Google, Facebook and Apple invariably end up getting the best talent, not because they are offering the best salaries. Employer branding is more important than ever before and the benefits for the customer, employee and employer are huge. Name * Email * Website. Pro tip: Respond to Glassdoor reviews to improve how candidates, potential investors and customers perceive your company.

Well it’s the same for talent acquisition!
In other words, employer brand is what people perceive of your company as an employer.

This helps them to attract qualified candidates to join their team over competitors.

Potential candidates looking for a new job will go directly to your brand’s career page instead of coincidentally coming across an opening on a job site. Thus, employees attached to the brand have a major role to play in creating such an experience. Other headlines cover CEOs foregoing or lowering their salaries to take care of frontline employees, as the leaders of Marriott, Delta, and Lyft have done. On the one hand, having a strong employer brand allows you to attract qualified applicants.


But it also includes intangible benefits such as safe working environment, flexible working hours etc. Retaining the top talent will provide company with a competitive advantage and reduce the expenses associated with recruiting and on-boarding new candidates. A strong employer brand fosters a great work environment and makes your brand more attractive to potential candidates. While offering a higher salary is generally the most effective way of attracting passive candidates, having a strong employer brand provides your organization with more selling points with which to pull them in.

Correlation Analysis is another tool that helps in understanding various factors about an employee who works with an organization. Embracing employer branding is a great place to start. Your employees also shape your company’s culture, live your values, achieve your objectives, and manifest your company’s mission. Glassdoor for Employers › Blog › Manage Your Brand › The ROI of Employer Branding.

Did you know that 75% of job seekers consider an employer’s brand before even applying for a job?

For finding out what it’s like to work for your company, employees are 3x more likely to be trusted by leads than your CEO.


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