[81] "No" was included on the setlist for Trainor's The Untouchable Tour (2016). [62], The music video begins with Trainor walking through an abandoned warehouse filled with smoke and old industrial machines. [41] It was certified 2x platinum by the RIAA for shipments of 2 million copies and placed at number 45 on the Billboard Year-end chart for 2016. #9. [33] Spin's Dan Weiss stated that the song, which has a chorus influenced by TLC, wipes out the "pastel-colored trauma" from "All About That Bass", calling the end result seamless and glorious. She says she's 'intense' with new album 'Thank You, "Meghan Trainor Has A Lot Of 'Big Songs' On Her Next Album", "Meghan Trainor Teases Debut Single Off Sophomore Album", "Meghan Trainor Says New Single 'No' Coming In March: Interview", "New Meghan Trainor Album on the Way, 1D's Louis Tomlinson Talks Fatherhood & More Inside Scoop", "Meghan Trainor's New Album Cover Is Here — Red Hair and All", "Meghan Trainor Shows Off Sultry 'No' Single Artwork Ahead of Friday Release Date", "Amazon.co.jp: Meghan Trainor: Thank You — Music", "Hear Meghan Trainor's Feisty New Song 'No, "Meghan Trainor 'No' Review: Bold New Single Harkens Back to Early 2000s with Feminist Tones", "Meghan Trainor Drops 'No' Single, Teases Caribbean Influences on 'Thank You' Album", "Meghan Trainor's 'No' Lyrics Have An Important Message", "Meghan Trainor: Now That I'm Famous, Guys Don't Hit on Me", "What Meghan Trainor Finally Gets Right About Feminism on 'NØ, "Meghan Trainor Gives a Firm 'No' on New Ricky Reed-Produced Single", "Meghan Trainor's new single 'No' has arrived and it's so gloriously '90s", "Meghan Trainor Releases 'No', The First Single From Her Sophomore Album", "Meghan Trainor's New Song 'No' is Empowering and Sassy as Hell", "Meghan Trainor Serves Mystery And Glamor In 'No' Video Still", "Meghan Trainor on Why Her New Single 'No' Sounds Nothing Like Meghan Trainor", "Music review: Meghan Trainor's identity feels vague on 'Thank You, "Meghan Trainor: Thank You (Deluxe Edition)", "Meghan Trainor, Corinne Bailey Rae, Jennifer Nettles and More Album Reviews", "Billboard's 100 Best Pop Songs of 2016: Critics' Picks", "Rihanna's 'Work' Rules Hot 100 for Fourth Week", "Rihanna's 'Work' Leads Hot 100 for Sixth Week, Meghan Trainor's 'No' Hits Top 10", "American single certifications – Meghan Trainor – No", Recording Industry Association of America, "Meghan Trainor Chart History (Canadian Hot 100)", "Canadian single certifications – Meghan Trainor – No", Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video", "Polish single certifications – Meghan Trainor – No", Polish Society of the Phonographic Industry, Australian-charts.com – Meghan Trainor – No", "ARIA Charts – Accreditations – 2018 Singles", Australian Recording Industry Association, "New Zealand single certifications – Meghan Trainor – No", EMA Top 10 Airplay: Week Ending 2016-05-17", "Watch Meghan Trainor's fierce music video for No", "Meghan Trainor's Stylist Talks 'No' Music Video's Sexier Vibe", "Meghan Trainor Releases 'No' Music Video", "Meghan Trainor's 'No' Video: Grammy Winner Shows a New Side in Sexy, Dance-y Clip", "Watch Meghan Trainor's dance-heavy 'No' music video", "Meghan Trainor Does Her Best Early Britney While Violating Factory Safety Regulations in Her 'No' Video", "Meghan Trainor Dances Off Unwanted Attention In The 'No' Video", "Watch: Meghan Trainor shows the power of 'No, "Meghan Trainor's 'No' Brings These Late '90s/Early '00s Classics to Mind", "Meghan Trainor shows sultry side in new video, 'No, "Meghan Trainor Revamps Her Image In 'No' Video : Watch", "Yes!
Billboard ranked it as the seventh best performance of the night, and wrote that her "comfort as a choreographed dancer doesn't quite match the fire she brings to her vocals", but she still dominated due to her delivery. The staff called the song's message "flimsy" and its melody "uninspired and repetitive", while also asserting that it showcases her "blaccent", and called it "a noteworthy example of the kind of cultural appropriation that has plagued popular music throughout its history". [57][58], The accompanying music video for "No" was shot on March 4, 2016,[59] and directed by Fatima Robinson. [71], Osterheldt found the song better than the music video, but said the video's sexiness strengthened the message of "No" and praised it for "normalizing a woman's right to say no, [...] in a sexy way", reasoning: "Too often men think a woman's clothes or demeanor mean that she is asking for it, that they are entitled to her body". It was set at a warehouse, noted to be visually darker than Trainor's previous clips and featured her dancing alongside an all-female dance troupe. #4. Lindner added that it was lyrically opposite to Trainor's debut, stating that it's an empowering song, but without the problematic lyrics in her previous work. 3 AM. In the pre-chorus, Trainor tells women everywhere to pay attention and follow her lead. [70] Jennifer Davis of InStyle wrote that the clip showed Trainor in a whole new light, and deemed the singer "unapologetic" and her dancing "fierce".
[63] Lorena Blas of USA Today highlighted Trainor's choreography and her growth from "All About That Bass", comparing it to choreography by Missy Elliott and Janet Jackson, and Destiny's Child's music video for "Jumpin', Jumpin'" (2000). [10] It was digitally released on March 4, along with the artwork and preorder for its parent album Thank You (2016). Like I’m … Lynch likened Trainor's styling to early 2000s music videos by Spears, and late 1990s videos by Madonna, adding: "It's a much sexier look than we're used to seeing from Trainor, but she owns it, looking as comfortable in the vaguely Erotica-esque outfits of the "No" video as she did in the Easter pastels of her 'All About That Bass' clip".
[78][77] It was also performed at the 2016 Billboard Music Awards on May 22, 2016. Title. 's the entitled male ego with one simple word: 'No'", describing it as the middle ground between "Dear Future Husband" and "actually finding that husband", adding that the singer "shut[s] down a lot of bull" on it. She called it a "flat fuck-you" to entitled men who approach women with unsolicited advances. [19] Trainor's stylist, Maya Krispin, chose 1990s pop-inspired outfits for the singer that were comfortable enough for her to dance in. She also said that the theme of the song is her in a club, where a man approaches her and she goes "no no no. The fiery “No” was created when Meghan Trainor presented her sophomore album Thank You to Epic Records label head L.A. Reid. I'm good. [12][13] The song was selected as the 'Track of the Day' by BBC Radio 1 on March 7, and sent to contemporary hit radio stations in Italy on March 11.
[62] Trainor first shared a still from the clip on Instagram on March 16. [25] Forbes contributor Hugh McIntyre described it as a noticeable departure from her previous work, adding that it is "sultrier and a little more aggressive".
", "DNCE's 'Cake by the Ocean' Dances to No.
#8. [32] Chris Conaton of PopMatters wrote that "No" fits right in Trainor's wheelhouse, but described it as a far cry from the doo wop and early girl group-inspired songs on her debut record. [72] In less enthusiastic reviews, Brodsky said Nicki Minaj "did the underground dominatrix thing better" with her music video for "Only" (2014),[73] while Dennis Hinzmann of Out magazine criticized Trainor's dancing, writing: "Unfortunately for her the pros show her up and make her look for the most part noncommittal. [61] She aimed for it to be of the standard of her music video for "All About That Bass", but with completely the opposite feel.
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