Boddington's is most known for its creamy texture - adopting the catchphrase "do you want a flake in that?" ", She captioned a string of snaps, writing besides one: "Just one more pic peeps! Whitbread acquired Boddingtons in 1989, and gave the bitter nationwide distribution and an increased marketing budget. Now 46, Mel looked stunning in a simple black dress and strappy heels as she perched with a pint on a picnic bench in Brighton. 26. For other inquiries, Contact Us. Finally, though, Boddingtons was sold to Whitbread for £50.7 million in 1989. By ’eck we love a good telly advert, and they can launch careers as well as make us laugh, cry and buy. She added: "It is just over twenty years since I appeared in the first ad and it was a truly life changing time. It was during the Whitbread era that Boddingtons became an international brand and a … The Sun website is regulated by the Independent Press Standards Organisation (IPSO). Comments are subject to our community guidelines, which can be viewed, Melanie Sykes returned to film a Boddington's advert in Brighton today, 20 years after her famous TV debut, Mel managed to balance her pint as her dress was adjusted by the crew, Mel, pictured in an advert for the original Boddingtons, which ran in the mid 1990s, It looked like no time has passed as youthful Mel, 46, showed off her stunning figure in a black strappy dress, Mel said she was excited to return to the iconic role, Mel wrapped up warn in a beige trench coat in some of the takes, Mel posed for a few snaps in between takes, "So happy and excited I cannot even begin to tell you, Mel's appearance in the ads back in the late 90s marked the end of her modelling career, Mel found fame with the beer ad back in 1996, Mel looked as stunning as ever as she filmed one scene, Fitness fanatic Mel has kept herself in shape over the years, Mel showed off her toned figure to maximum effect, Mel was thrilled to bring back the memories by returning to the ads, Mel went on to present on the Big Breakfast, Boddington's sold itself on its creamy texture, Mel looked like she was having a blast on set, Mel was spotted sitting under an umbrella with a pint, Mel looked like she was having a great time on the rickshaw wagon, Mel Sykes showed off her slim legs on set, Mel's Boddington's catchphrase was 'By 'eck it's gorgeous, Mel wrote about her association with the brewery earlier this year, Mel headed out in the Sussex countryside for filming, Mel said she is 'very proud' of the original ads, Mel went on to enjoy a glittering television career after the ads, Independent Press Standards Organisation (IPSO). 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Watch Queue Queue 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. https://www.dailymail.co.uk/.../Melanie-Sykes-classic-Boddingtons-advert.html Mom walks by son's Zoom class naked, Kenya: Crowd hurl rocks at hippo after it dragged child into lake, GBBO: Paul Hollywood describes rainbow bagels as 'colours of the NHS', Take a look back at moments in the life of Eddie Van Halen, Hyper-lapse shows rollercoaster ride through the Swiss mountains, Dog falls fast asleep while standing up after holiday, Kellyanne Conway swears at daughter Claudia in TikTok video, The Bachelorette's AB Sow REJECTS a rose from Becky Miles, Starmer: Local lockdowns not working in suppressing coronavirus, Chinese parents cry inconsolably as they finally find their son, Prince George questions David Attenborough on endangered species, Labrador 'rescues' its sister and pulls it out of a pool, Terrifying moment pro surfer is stalked by a shark near NSW beach, Part of the Daily Mail, The Mail on Sunday & Metro Media Group, Video: 'A lifetime ago!' Melanie Sykes has resumed her most famous role as a Boddingtons girl - in a hilarious new advert for the beer company. Adverts from 1996 to 1999 featured Melanie Sykes, who is set to return to the adverts in 2017 to mark 21 years since her first advert. Sarah Harding moves in with mum to have best chance of beating cancer, UK coronavirus cases nearly triple in 2 weeks with 17,540 positive yesterday, Spain’s Covid cases fall WITHOUT closing bars or lockdowns giving UK hope, Bus driver, 53, ‘raped and killed girl, 15, then claimed biker forced him to', BGT in fresh row as 892 object to Amanda's dress and comic's jokes, ©News Group Newspapers Limited in England No. | Print Advertising | from Grumpy Copywriter, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-bitter-3553.html Boddingtons Bitter Tags: Bartle Bogle Hegarty (BBH), London,Tif Hunter,Bruce Crouch,Graham Watson,Boddingtons Bitter, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-20171.html Boddingtons Tags: Bartle Bogle Hegarty (BBH), London,Kevin Stark,Boddingtons,Adrian Rossi,Nick Kidney, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-20168.html Boddingtons Tags: Bartle Bogle Hegarty (BBH), London,Kevin Stark,Boddingtons,Adrian Rossi,Nick Kidney, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-bitter-3554.html Boddingtons Bitter Tags: Bartle Bogle Hegarty (BBH), London,Tif Hunter,Bruce Crouch,Graham Watson,Boddingtons Bitter, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-26028.html Boddingtons Tags: Bartle Bogle Hegarty (BBH), London,Kevin Stark,Boddingtons,Ian Bilbey,Nick Kidney, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-26026.html Boddingtons Tags: Bartle Bogle Hegarty (BBH), London,Kevin Stark,Boddingtons,Ian Bilbey,Nick Kidney, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-26030.html Boddingtons Tags: Bartle Bogle Hegarty (BBH), London,Kevin Stark,Boddingtons,Ian Bilbey,Nick Kidney, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-26029.html Boddingtons Tags: Bartle Bogle Hegarty (BBH), London,Kevin Stark,Boddingtons,Ian Bilbey,Nick Kidney, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-26027.html Boddingtons Tags: Bartle Bogle Hegarty (BBH), London,Kevin Stark,Boddingtons,Ian Bilbey,Nick Kidney, Read more: https://www.luerzersarchive.com/en/magazine/print-detail/boddingtons-20169.html Boddingtons Tags: Bartle Bogle Hegarty (BBH), London,Kevin Stark,Boddingtons,Adrian Rossi,Nick Kidney. Manchester lass Melanie Sykes is the new face of BT Sport's FIM Moto GP coverage. IT may have been 20 years since Melanie Sykes found fame with her 'by heck it's gorgeous' Boddington's adverts. Melanie Sykes, 49, shares age-defying throwback snap when she was aged just 21 at the start of her modelling career. ", She added: "I am very proud of the adverts and I know they hold a lot of nostalgia not just for me but for many people.”. Breakthrough Funding - cash for innovation. By 1986 they had 580 tied pubs and were producing over 500,000 barrels a year (while only maintaining a 50% capacity at the brewery). as part of its advertising campaign. Mel, pictured in an advert for the original Boddingtons, which ran in the mid 1990s Credit: Boddingtons. "So happy and excited I cannot even begin to tell you #Boddingtons #doyouwantaflakeinthat#nostalgia #boddingtonsback#creamofmanchester. Posing with a can of the beer, she told her Instagram followers: "Guess what you lot I have some extremely exciting news I want to share with you . Kentucky Gov. 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