Whos that girl? And Accident Forgiveness is an add on option that all auto insurers offer. And I must say, the Liberty Mutual campaign withe the emu is one of the dumbest campaigns I have ever seen and I have seen a lot of them in my 45 years in the biz. Now youre talking! Would anyone at Liberty Mutual care to respond? Fire the LM ad company NOW! Thats the mental image I get from the Liberty Mutual ads. But the jokes on them. And the one with the hot guy who cant say his lines and the irritated director has started playing before youtube videosits so annoyingshes started saying take 96 in the most annoyed voice, which make me annoyed and I get so annoyed at Liberty Mutual for making me watch 5 seconds of the stupid adI have very negative feelings toward them. I know theres a lot of Lib Mu bashing here but Lib Mu is certainly not alone here. Like, word for word? 2. Further, as a result of Liberty Mutuals incompetence I just watched a program by a Hollywood Entertainment company about the Australian firefighters calendar and the Hollywood people are calling the bird an E MOO and the Australians are stating E MEW. Hey, 1994. I dont see how they make anyone want to buy insurance. Liberty Mutuals continual clown show of ads undermines its brand completely. But to pretend that any of these insurance ads is teaching us very much besides the company name is far-fetched. Ill admit I was just passing by and noticed this blog site and the subject attracted me. Like how can my car depreciate before its first oil change?. Ive been a customer of another company for the last 5 years and their rates have gone up only a few dollars a year. So I think the jury is still out. Name me one insurance company ad the isnt either : stupid, obnoxious or insults your intelligence!! They seem to showcase it in every commercial. CONGRESSIONAL-EXECUTIVE COMMISSION ON CHINA ANNUAL REPORT 2004 Tell me why youre better than everyone else. That jingle scrapes on my ears like a Q-Tip from Hell! The commercials are goofy and entertaining, as one might anticipate, often because emus will be emus, and there is an undeniable sense of nostalgia. Perhaps this will give other readers ideas when it comes to choosing their insurance company. Have seen that commercial so many times I had to get a prescription for Meclizine to stop losing weight from vomiting! No surprise, it is yet more evidence that the people behind LM advertising are completely creatively bankrupt. Attention-getting isnt the same as effective, Anonymous. Rob: Having followed some of your very appropriate savaging of innumerable stupid and unfunny commercials (insulting human intelligence, and these seem to have proliferated), I must say that I do harken back to some commercals from the 1980s, or even a bit later whih actually did display both humor and intelligence. Both rile me; the former more than the latter. And for all those who say the ads are cute and you like them.its not supposed to be a short storyits supposed to be an ad. [24] In August 2022, Liberty acquired AmGeneral Insurance Berhad, a Malaysia insurance company. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. The company reported another loss for the first quarter of this year, citing COVID-19 as a major factor. Job well done Liberty. , Has anyone else noticed that not one person on this blog, nor any other social media sites that Ive seen, have ever said that these commercials compelled them to choose LM? I cant hold back any longer. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Whats even worse are the ads, mostly drug commercials that try to stick an earworm in your head so youll remember their names. Endless, ear-ripping repetition is something else entirely. So its actually a well-established advertising technique to point out something that you do and everyone else does, too to make it look like youre the only one doing it. Rebecca Spence was born on April 18, 1976, in Chicago, Illinois, USA. In the meantime, he and his wife, photographer Jaime Kowal , are home outside Stowe, where Hoffman is producing the web series "George Washington Is Here to Help." The first I remember and in my opinion the only one that was not annoying was the responsibility scenarios when courtesy made a circuitous return to the recipient of the first act of courtesy. What are you wearing, Jake from State Farm- thats pretty funny. And I agree with you that theres some humor to be found in that big, dumb bird sporting aviator sunglasses. Allstate insurance commercials in the restaurant where all the people are so amazed at the spokesperson they keep saying safe drivers save 40 percent, I want to beat them with a club, get a fucking life please. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. LM offered a significant new customer discount. appearing in this TV commercial. Get a life, A.W.? They arent funny, amusing or catchy. All I hear clearly is the No,No,NO,No And I think a splash. When another bird speaks up, everyone gasps in shock. I completely agree. are you listening? Actor David Hoffman has been featured in many commercials and TV shows over the years. . (However, I really cant stand those stupid emu commercials, either. Ive been a fan of Goodbys creative for the three decades Ive been in the ad business. (Perhaps Liberty and its advertising agency both struggled to find anything unique or better about the companys offerings?) Unfortunately, marriage wasnt based on love (Romans, Hebrews, Greeks). . Commercials featuring the LiMu Emu and Doug have been a hit for Liberty Mutual since they debuted in March 2019. I think these ads are the best thing on TV right now. Give me your hand. while the car is moving is antithetical not only to insurance but to rules of the road. They are very good. David Hoffman has been in two Super Bowl commercials before (for Bud Light and Doritos, respectively), so he is no stranger to the spotlight. But Ive had Geico for years and dont plan to change. Thanks for the laugh, Mike! Home. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. He truly lives up to his last name of Cashman. The actress best known as the girl on the Liberty Mutual Insurance . Liberty Mutual was formed in 1912 as the Massachusetts Employees Insurance Association (MEIA), following passage of a 1911 Massachusetts law requiring employers to protect their employees with workers compensation insurance. Worse is hearing LIBERTY, LIBERTY, LIBERTY, fifty times a day. What do those people knowor careabout 1970s cop shows? Do a Google image search the potoo bird and get back to me. Potty breaks anyone? Youre absolutely right its amazing that so many dumb ads get approved. So much to bitch about. Considering this, What kind of car do LiMu emu and Doug drive? Keep that remote handy, and thanks for reading! The name was changed in 1917 to the Liberty Mutual Insurance Company and, through partnerships, the company began offering full-coverage auto policies. Wouldnt take their insurance if they paid me because of the annoying emu ads! I need to write an app now to mute the one with the low mumbling of a guy jumping into the river! You also have the option to opt-out of these cookies. But we think Doug should also get some credit for his contribution to the commercials success. The emu is not the problem. Whilst living in West Saint Paul, Minnesota, Hoffman eventually met his wife Carol Stebbins; the pair had two daughters, the first being born in 1971 and the second in 1977. Who is Doug from Liberty? What I remember is the pain I still live with when the moster GM suv rear ends a car on a hill. Insurance commercials are not only among the most annoying, but theyre also among the most frequently run. Not everybody hates them, many dont like them and many do like them. But as sales messages, they are pretty bad. [30][31][32][33][34][35][36], In 2006, Liberty Mutual employees in the Los Angeles area sued, claiming that the company had failed to pay their overtime salaries. Im with you, Robert. The Geico lizard commercials are often cool palette with a civilized character, it fits with Geicos nicely done mobile app and Apple Wallet support. We are the third largest property and casualty insurer in the U.S. based on 2017 direct written premium data as reported by the National Association of Insurance Commissioners. Just one fact: Aflac and Geico are under the same parent company. Chrysler made the Plymouth Duster. Bryan Howard, Jessica Reese and Paige Vehlewald were Dramaturges. As if youll have to get your claim by going to an old office with yellowed acoustic tile, where someone uses an ancient, old-style terminal screen at a desk while people wait in line. NO HE WONT! Psychology Infographic : Individuals with mental illnesses die earlier than the general population, and o, Healthcare Advertising : Medical examination and healthcare business graph examination#Medical#healthcare, Creative Advertising : 7 bureaux originaux situs en Grande-Bretagne. What a disaster. Do they care? I hate them so much that I would NEVER consider this insurance company if I would be looking to change my insurance. Outlandish premise? Awful. Now you know the company if you didnt before and maybe, just maybe, youll consider them now. For unembedded journalists, particularly Arab media workers, who risk and often lose their lives Mistakes are forgiven. Its unfortunate but the statue ones are probably way cheaper to produce than to pay for the special effects required to do the Limu. Did they tie in their messaging well, or not? In case you missed it, Doug received a key to the city in the latest ad, which included a shot of Mrs. Doug and Mrs. Limu. David has been Doug ever since simply because theres no one better! Diploma) and Boston University (BFA). Write Liberty Mutual and tell them what you think. To me, the whole concept seems tortured and overwrought, as if the creatives at Goodby were strapped for ideas but had to come up with something. EVERY SINGLE INSURANCE COMPANY LETS YOU BUY JUST THE AUTO INSURANCE COVERAGE YOU NEED. I have never commented on something like this before but had to. And I stand by my suggestion that Liberty Mutual do something different, better, and smarter than its competitors. They throw their wallet in the water, see 2 people by a railing in front Liberty and jump in water, talk to birds like Dr Doolittle. At Emu's Liberty Mutual themed wedding, Doug officiates. The creative content was developed by Goodby Silverstein & Partners (GS&P), Liberty Mutuals creative agency of record. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. Few other actors playing in commercials earn money like that. I find it interesting that you like the struggling actor ad. At least the Farmers ads are about heres an example of an actual claim we covered. Head and shoulders above. A Google lookup could have told these stupid ad people that, A little research, folks! They havent come up with more then 20% of the commercials on tv in the past 15 years that were ether informative or fun. Let me say, I am with you 100% on the big calves and witness protection ads my face actually hurts from all the cringing. You will get more respect. I just wonder why in the new ad Mrs. Emu is wearing an ugly blonde wig. How much does the Liberty Mutual guy make? Especially the emu wife! I hate all liberty mutual commercials. As explained by the Akron Beacon Journal, LiMu is a mix of real emu and CGI. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. As another reader pointed out, its poor writing that makes Libertys ads so hard to watch. Despicable. Ill keep my eyes open for that ad. Get some better writers who have a few brain cells left! They are walking around the suburbs of Perth WA. Very simply I would never buy Liberty Mutual insurance due to their wasting money on the worse commercials I have ever seen. Hi, Robert. It (like so many others) plays on the smart woman/stupid man idea. Libertys commercials neither address consumer concerns nor give people reasons to feel good about buying the companys insurance. If you think that this gets our attention guess what it does not !! Way more than the Gecko, and Geico ranks high on my list of favorite commercials. Nobody hates emus. I also race for the remote to avoid hearing Liberty liberty liberty. Once again, I can not fathom how these commercials passed though so many ad execs and higher ups, and were allowed on any media market period. (born 9 April 1986) is a Canadian actor and model. Every insurance commercial on television sucks, including Doug, Mayhem, Flo and Jamie, Pinocchio, etc. I wonder. Im wearing the mute button out!! Nobody. 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