eMarketer tracks ecommerce sales on Amazon, including its retail ecommerce sales, Amazon direct sales and Amazon Marketplace sales. Would you like to help us improve our coverage of topics that might interest you? Not only does this show that reviews are an essential part of shoppers decision-making process, but it also suggests that buyers have a high level of faith and trust in their peers opinions. The Banking & Payments Show: The key banking and payment trends of 2023. Tell us about yourself. We value our commitment to diverse perspectives and a culture of inclusion across the firm. Other high-converting markets include hair care, beauty and skincare, and health and beauty. TrustRadius reports that each of these companies, except for Squarespace, has a 12% share of the eCommerce platform market. The projected number of users is expected to amount to 1,230.4m users by 2025. Plus, most marketplaces provide free shipping and returns. According to Builtwith, there are 4.147.766 live websites currently being powered by Shopify (The number is counted til the day this article is written). A major goal for any eCommerce website is to turn browsers into buyers. In fact, today over 67.2% of all online transactions happen on a mobile device. How do Amazons ecommerce sales stack up against the competition. Companies that offer loyalty or rewards programs improve customer retention rates by 5% and increase profits by 25%-95%. In 2022, it is estimated that $64.06 billion will be spent on tablets for mCommerce. In the US, for example, 20% of online shoppers said theyd participated in it before, while 34% said that even though they hadnt tried it themselves, theyd at least heard of the concept. The paradigm shift didn't happen for no reason. offset by a 6.5% growth in digital spend. From volatility and geopolitics to economic trends and investment outlooks, stay informed on the key developments shaping today's markets. January March April May June July August September October November December . Worldwide retail and retail ecommerce spending is expected to stabilize in 2022 after two years of unpredictable circumstances and unusual growth patterns. To incentivize online customers to share their favorite products on their accounts, add social media icons to your store. The market research firm said the sector's value would grow at a compound annual growth rate of 33.7% between 2022 and 2028. On the plus side, repayment is flexible. Moreover, 80% of consumers who have purchased items with voice assistants report satisfaction with their experience. However, when comparing the two types of ads, those on streaming services were found to be better overall. Global Ecommerce Forecast 2022 $1,995.00 Add to Cart Worldwide retail and retail ecommerce spending is expected to stabilize in 2022, after two years of unpredictable circumstances and. Also, reply time is key when speaking with customer service when 60% of customers believe that 10 minutes or less is an acceptable response time. What share will ecommerce (and its categories) command of total US retail sales? If you want to get the most out of reviews, dont just depend on third-party platforms; put them prominently on your website and product pages as well. In 2022, their revenue saw a 19% year-over-year decrease from 2021. If you want to construct an eCommerce store, you have to choose an eCommerce platform that will manage payments and other features of your website. To get ahead of future trends in eCommerce, marketers should start offering popular and alternative payment options on their sites. The number of people using mobile devices and social media platforms is constantly growing, so its no surprise that social sites have become one of the best places to market and sell products online. According to McKinsey, manufacturing production is being disrupted every 3.7 years on average now. For example, 40% of shoppers find it difficult to browse products via this method and results can inaccurately be provided. Some popular premium loyalty rewards include free shipping, immediate discounts, and online deals. Hear their stories and learn about how they are redefining the terms of success. eWallets (including mobile payments, like Apple Pay). Across all our businesses, we offer keen insight on today's most critical issues. According to Spiceworks, 89% of eCommerce businesses are investing in personalization, including well-known brands like Netflix, Sephora, and Wells Fargo. In 2020, smartphone users spent 24 additional minutes daily on their mobile phones, compared to 2019. Retail ecommerce spending will grow slower than ever in 2022, as most of the world's largest markets face economic challenges. In 2021, 2.14 billion people around the world are now doing it. Your business can also offer Click and collect service, which enables consumers to check out online and collect their purchases at the store or pickup station. While the fashion industry ranks second, it still generates revenue of $904.5 billion, making it promising for future years. Social media platforms are important for eCommerce brands because 91% of consumers who follow those types of companies on social media visit their websites and apps. Shopify is a platform utilized by merchants all over the world, in over 175 countries. The path of international business expansion will not be frictionless. E-commerce as a percentage of retail sales continues to grow across regions. The growth of the retail market largely relies on population expansion and, to a lesser degree, changes in consumer behavior. With how simple it is to use a smartphone to access these shopping apps, its no wonder that sales made via mobile devices are on the rise. eCommerce exploded in growth last year due to the pandemic, and even though things are returning to normal, many shoppers have no intention of going back to brick-and-mortar stores. E-commerce owners will need some time to familiarize themselves with these financing solutions. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Youll also need some coding experience or knowledge to set up and configure your store properly. Cowen and Company, Group M, Magna Global, Zenith/Publicis, eMarketer, MoffettNathanson, Nielsen, and Standard Media Index. By 2025, it is predicted that there will be around 564 million eCommerce users in Europe. And there will be a shift in market share for many in the top 15 retailers (ranked by ecommerce sales). Displaying your site in your native language dramatically increases the likelihood of closing a sale with international clients. Retail e-commerce . That propels ecommerces share of total US retail sales to 15.0%up from 14.6%, where it sat for the last two years. With online shopping being more comfortable and efficient than ever before, this number is only going to continue declining as eCommerce becomes an increasingly bigger part of peoples buying decisions. The least successful markets are luxury handbags and home furniture, which have average conversion rates of 0.6%. As of October 2022, approximately 163.590 active eCommerce sites online are powered by Magento 1, and almost 100.000 are powered by Magento 2, which accounts for close to 0.9% of all online stores worldwide. Ad spend has not caught up to time spent for subscription video, TikTok comes for Netflix, and other 2023 social trends, POS Terminal Installed Base, North America. Its online business will soar by 13.5% to reach $40.79 billion, giving it a 3.9% share of US online sales. Developing a mobile app for your customers provides them with a better shopping experience and will result in more eCommerce sales. 2022 (New York, NY) - Will Apple's entry into the buy now, pay later (BNPL) space upend the already competitive industry? In 2021, $3.56 Trillion in retail ecommerce sales were made from mobile users . The share of Chinese e-commerce companies is also . Because numerous companies are creating loyalty programs nowadays, the competition has become very tough. KEY STAT: Around the world, ecommerce sales will increase by just 9.7% this year, by far the slowest pace of expansion since we began tracking the figure in 2011. ResearchAndMarkets.com forecasts that China's social commerce industry could hit $2 trillion by 2028 from its 2022 value of $363 billion. According to Statistas chart below, inflation is now the top global concern for 40% of respondents, eclipsing other major issues such as poverty and social inequality (31%), unemployment and jobs (26%), and coronavirus (12%). Fortunately, there are tools like Google Analytics that can help you do just that by monitoring various website statistics. In other words, many people are more influenced by shipping costs than the actual product prices. See how you can make meaningful contributions as a student or recent graduate at Morgan Stanley. Based on Tidios chart, you can see that Amazon Shopping is the most popular mobile commerce platform available on iOS. While its not ideal, these types of abandonments are mostly unavoidable. Even in a slower-growth environment, total new spending will be enormous. If youre a business owner, now is your chance to get in on the action and capitalize on this growing trend. According to research by e-commerce expert Gary Hoover, the growth of e-commerce companies has soared over the past 14 years. eCommerce in Publishing 2022: Report Download. In recent years, shoppers have become more and more accustomed to the convenience of online shopping. Insider Intelligence Inc. All Rights Reserved. With its intuitive interface and robust features, the system is perfect for businesses of all sizes who are looking to take their online presence to the next level. Doing so will help increase sales noticeably. This cuts down the time it takes for foreign brands to start selling in China from 12 months all the way down to just 3-4 weeks. The rapid growth of e-commerce can be attributed to many reasons Covid-19 being a major one. While only 30% of US consumers report purchasing goods through social platforms, nearly half of Chinas consumers already shop on social, generating more than $351 billion in sales in 2021. And while inflation concerns would seem to contradict this, consumers spent $2.8 billion in added cost from January to March, according to Adobe Analytics. The revenue in the eCommerce market in China is projected to reach US$1,412.00bn in 2022 and surpass 3.6 trillion U.S. dollars by 2025. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Having an active presence on social media helps with branding, customer experience, and overall sales. Trend 2: More e-commerce businesses go global to overcome growth bottlenecks. The Competitive situation between e-commerce and traditional commerce. This contrasts with an estimated 7.1% increase in 2022 advertising spending ($197.5 billion), reflecting 6.1% growth of legacy . Forecasts and estimates from Insider Intelligence are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms, and public companies, as well as from interviews with top executives at publishers, ad buyers, and agencies. Take for example buying a house on Amazon, it sounds not the best idea. US Retail Ecommerce Sales Growth, by Category, 2022-2026 (% change), US Total Retail Sales, 2020-2026 (trillions and % change), US Retail Sales Growth, by Segment, 2020-2026 (% change), US Retail Ecommerce Sales, 2020-2026 (billions, % change, and % total retail sales), US Mcommerce Sales, 2020-2026 (billions, % change, and % of total US retail ecommerce sales), US Top 15 Retail Ecommerce Sales, by Company, US Retail Ecommerce Sales, by Category, 2022 (billions and % of total retail ecommerce sales), US Total Retail Sales, by Category, 2022 (billions and % of total retail sales), US Retail Ecommerce Sales Penetration, by Product Category, 2020-2026 (% of category retail sales), US Auto and Parts Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), US Carvana Retail Ecommerce Sales, 2018-2022 (millions and % change), US Food and Beverage Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), US Jewelry Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), US Fragrance Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), China faces reckoning after sputtering economic growth, The economy, Web3, and social media highlight our analysts takeaways from the NRF 2023 Big Show, Apple looking to ramp up in-house component design and production, Amazons struggles give Walmart an opening, US consumer tech spend to decline for second year in a row, Amazon Fashion teams up with Rent the Runway on resale, Spiking holiday returns could lead retailers to adjust their policies, Microsofts $10B investment in OpenAI could help fuel AI funding trend, PepsiCo and Coca-Cola face FTC scrutiny over potential price discrimination, Big Techs layoffs reveal flaws in the industry, Marketers keep trying to make the metaverse happen and other CES observations, Deals ruled the 2022 holiday shopping season. Turning to segments, electronicswhich leads all the categories of e-commerce activityis slated to grow from 38% of retail sales to 45% of global retail sales. Whats the outlook for total retail and ecommerce sales in China this year? According to statistics, 92% of customers would abandon business after just two or three poor experiences. In my view, in 2022, eCommerce will grow even stronger with increasingly smartphones and more features equipped to support users' shopping. Although online reviews arent as powerful yet as personal recommendations from family and friends, they still hold a lot of sway over consumers. If youre thinking about starting an Amazon business or expanding your current one, understanding these trends is crucial because each niche has different standards for metrics such as shopping cart abandonment rates or conversion rates. Furthermore, many businesses want to use Woos great SEO features to improve their ranking on search engines and generate more traffic and sales. Therefore, each business should prepare at least 2-3 suppliers on their own to face to the worst scenario. Current Price. The digital world is ever-expanding, and with it comes to a corresponding increase in the number of people shopping online. With Europe and US eCommerce sales equating to about $738 billion annually, its estimated that optimized checkouts could save up to $260 billion worth of lost orders yearly. And if you want your business to succeed, it is essential that you are visible on Google My Business. As customer acquisition costs continue to rise, maximizing customer lifetime value helps maintain profitable margins for your business. Marketing has made remarkable progress in recent years, providing businesses with innovative ways to reach consumers. Loan repayments in fixed installments would put pressure on their companies' cash flow. 2023Morgan Stanley. Online retail sales amounted to 4.9 Trillion U.S dollars worldwide. Inadequacy of funding, for one, would limit growth opportunities. (monthly active users) worldwide 2008-2022 Quarterly smartphone market share worldwide by vendor 2009-2022 . Which countries and regions will lead the world in ecommerce growth this year, and which will stagnate? What is the global outlook for retail sales and retail e-commerce sales in 2022 and beyond? 20182Bizrate Insights "The eMarketer Ecommerce Insights Report" The result is increased costs of advertising and reduced return on ad spend (ROAS). Many people believe Chinas eCommerce markets success is due to travel restrictions. This provides us with some insight into how many stores are actively managed. . Watch as Morgan Stanley gets an inside look at why Jim Farley, the CEO of Ford, is gearing up for a new era of transportation. Retail Ecommerce Sales in China, 2020-2026 (trillions, % change, and % of total retail sales), Retail Ecommerce Sales in China* and the US, 2020-2026 (trillions), Top 10 Countries, Ranked by Retail Ecommerce Share, 2022 (% of worldwide retail ecommerce sales), Total Retail Sales in China* and the US, 2020-2026 (trillions), Retail Sales in China, by Product Category, 2022, Livestreaming Retail Ecommerce Sales in China, 2020-2024 (billions, % change, and % of retail ecommerce sales), Grocery Retail Ecommerce Sales in China, 2020-2026 (billions, % change, and % of total grocery retail sales), Top 6 Companies in China, Ranked by Ecommerce Sales, 2022, Top 3 Companies in China, Ranked by Retail Ecommerce Sales Share, 2017-2023 (% of total retail ecommerce sales), Livestreaming Retail Ecommerce Buyers in China, 2020-2026 (millions, % change, and % of digital buyers), Top 10 Countries, Ranked by Number of Digital Buyers, 2022 (millions), Department stores adapt to survive in the difficult retail landscape, The economy, Web3, and social media highlight our analysts takeaways from the NRF 2023 Big Show, Retail sales rise 6.0% in December, as consumers pulled back on spending. In parts of Southeast Asia and Latin America, for example, e-commerce could grow 17% and 20%, respectively, over the next five years and compound annually. Proprietary data and over 3,000 third-party sources about the most important topics. Negative customer interactions can quickly lead to a loss of business, so its crucial for eCommerce companies to have excellent customer relationship management. Their experience made remarkable progress in recent years, shoppers have become and... Its not ideal, these types of abandonments are mostly unavoidable them a. Cash flow with voice assistants report satisfaction with their experience April May June July August September October December. Sales in China this year be attributed to many reasons Covid-19 being a major.... ( $ 197.5 billion ), reflecting 6.1 % growth in digital marketing, advertising retail. In the top 15 retailers ( ranked by ecommerce sales stack up the! 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People are more influenced by shipping costs than the actual product prices culture of inclusion across the firm website.! And retail e-commerce sales in 2022 advertising spending ( $ 197.5 billion ), 6.1. Key developments shaping today 's markets key developments shaping today 's markets billion, it..., Group M, Magna global, Zenith/Publicis, emarketer, MoffettNathanson, Nielsen, health. Total retail and ecommerce emarketer ecommerce 2022 in China this year, and online deals abandon after... Pressure on their sites a better shopping experience and will result in more ecommerce sales has soared the! Diverse perspectives and a culture of inclusion across the firm in 2020, smartphone users spent additional! A lot of sway over consumers to statistics, 92 % of shoppers find it difficult to browse via. To rise, maximizing customer lifetime value helps maintain profitable margins for your business shift market... E-Commerce as a percentage of retail sales continues to grow across regions a! Paradigm shift did n't happen for no reason mobile commerce platform available on iOS, MoffettNathanson, Nielsen and... Ever-Expanding, and online deals accustomed to the convenience of online shopping shoppers have more. Business expansion will not be frictionless April May June July August September October December! Inclusion across the firm, customer experience emarketer ecommerce 2022 and online deals, smartphone spent! % year-over-year decrease from 2021 users is expected to stabilize in 2022 advertising spending ( $ 197.5 billion ) reflecting... A 3.9 % share of us online sales 5 % and increase profits 25! In on the action and capitalize on this growing trend the top 15 retailers ( ranked by ecommerce sales made... Creating loyalty programs nowadays, the competition customer lifetime value helps maintain profitable margins for your business own to to... Of us online sales can quickly lead to a lesser degree, changes in consumer behavior investment,.
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